Tara Durotoye is a famous Nigerian Yoruba born woman, founder and CEO of The House of Tara which made its debut in 1998.
She was born on March 6, 1977 in Lagos. She hails from Lagos State.
Educational Background
Tara Durotoye holds a Bachelor’s degree in Law from the Lagos State University.
Durotoye is the owner and founder of The House of Tara, the first of its kind and adjudged the most vibrant and leading beauty brands in Nigeria and Africa at large.
The House of Tara opened the first make-up school in Nigeria in 2004 and has since grown steadily to become a formidable brand, which presently has over 270 beauty products, 24 international branches, 14 beauty schools, and over 10,000 representatives all over Africa.
Tara Durotoye has not only established House of Tara as one of the continent’s foremost bridal directories and makeup studios, but house of excellence in the beauty industry.
Over the years, they have made remarkable achievements in the areas of specialization in providing beauty education, makeup training through seminars, community events, and panel-led discussions and providing employments for over 500,000 Nigerian youths who would have been out of jobs.
Tara Durotoye has been in this business since 1998 at her young age of 20, from her living room, while in the University.
In her words, Tara Fela-Durotoye states that she was and still “passionate about building a business that is sustainable and using beauty as its expression”, a vocation started by her mother “who was very fashionable, loved to apply her makeup”
Tara added that her mother was her major influence in achieving this laudable goal and praised her for making her to become a beauty merchant.
Tara recalled her days in the University, when her friends used to come around, asking for her help with their makeup or seeking makeup tips and advice.
The business grew to greater recognition and sooner than later, she became widely recognized on Campus, doing makeup for people which eventually gave birth to what we have as House of Tara.
According to Tara, “It made us look extra special”.
In the coming years, her brand experienced phenomenal growth, but not without challenges as they had difficulty convincing people who were not married to do makeup or have it done for their older sisters or relatives.
Culture, they say is dynamic. Over the years, people got interested in a whole different genre that hitherto was not in existence.
Determined to succeed, Tara Durotoye came up with product line, a development that received wide acceptance and recognition as indigenous brand owned by a Nigerian.
Inspite of the initial financial constrain, House of Tara soon attained the break which are today at a mature stage.
The House has since over two decades of existence has over 20 stores across the country with each store being managed by an administrator”.
The House of Tara also puts the satisfaction of clients first while keeping up with the dynamism and trends of the beauty industry. Again, she has stayed true to her words, working to expand the niche and reach of House of Tara over time.
Tara has made it big as an entrepreneur. Her success story over the years are his gifted ability to study situations and environments, good relationship with customers’ needs and prompt response to their needs which are brilliant tools of a visionary leadership.
Awards and Honours
Tara Durotoye has so far won several prestigious awards and honours.
In 2007, she was awarded the Africa SMME Awards.
In 2013, Tara was a recipient of the Entrepreneur Award in South Africa.
Tara was also a recipient of National Recognition Award for her contribution to social impact and job creation which was presented to her by the Vice President of Nigeria, Prof. Yemi Osinbajo.
Tara also bagged the Connect Award of Excellence at the first edition of the YouWIN! Connect Enterprise Education Book and Awards.
Forbes listed her as one of 20 Young Power Women in Africa, for her outstanding achievements in women empowerment.
In March 2020, Tara Durotoye made the list of “The Top 50 Most Powerful Women in Africa” on Forbes Woman Africa 2020 edition, alongside the likes of Graca Machel, Ngozi Okonjo-Iweala, Chimamanda Ngozi Adichie, and several others.
Her Private Life
Tara Fela-Durotoye has been happily married with children.
She has made history in the African continent as a beauty merchant with over 5,000 jobs created as makeup artists, most of whom are now on their own in various countries.
We can rightly say she is woman of substance and a source of inspiration to the younger generation.
Tara Durotoye’s Net Worth
Tara Durotoye is presently one of the highly celebrated beauty entrepreneurs in Nigeria and Africa with an estimated net worth of over $4 million dollars.
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